Mapping the Opportunity for Engaged & Wedding Marketing

How we can Visualize the number of wedding prospects?

As a Mortgage Loan Officer, it’s easy to dismiss the opportunity for marketing to first-time home buyers and specifically wedding or engaged couples. If we don’t immediately know someone getting married, it might seem a bit distant.

I usually recommend calling few real estate agent partners and float the idea and gauge their reaction. You’ll be surprised.

A more statistical method is to look at the numbers, especially the numbers reachable on social media ad platforms.

In a recent post on our “Sales Blog” we breakdown the opportunity and map it by state.

Check an overview of that post here:

In the future, we’ll have MSA’s and Counties available for mapping, drill-down. For now, it’s limited to States only.

Here’s the original post on the Sales Blog.

Exploring the total market for down payment gift registries

Questions on your specific city, county or region, reach out in the chat or email hello@downpayment.gift?